Mini Brand
- Logo suite: primary, secondary, logomark
- Font suite
- Colour palette
- Mood board
- Brand guidelines
BRAND IDENTITY
A brand identity is how people recognise you before they read a word. We design the logo suite, colours, type and the guidelines that keep it all consistent.
PACKAGES
Brand packages
Full Brand
- Logo suite: primary, secondary, accent, logomark
- Brand identity and guidelines
- Brand strategy
- Copywriting: 2 taglines or a mission statement
- The brand's who, voice, pillars and personality
Master Brand
- Brand exploration and competition analysis
- Full-day 1:1 strategy workshop
- Image direction and creative direction
- Core messaging framework
- Logo suite, palette and fonts
- Social and email graphics
- Brand master guide
Build your own
Brand Strategy
- Visual strategy
- Messaging and positioning
- Competitive analysis
- Creative solutions
- Branded client path
Brand Identity
- Full logo suite
- Palette and fonts
- Brand guidelines
- Social graphics
- Printed materials
WHAT YOU RECEIVE
- Logo files for print and screen
- Colour palette and type system
- Brand guidelines
- Social and print templates, where your package includes them
THE WORK
SEE ALL WORK
QUESTIONS
ALL QUESTIONSWhat's the difference between Mini, Full and Master Brand?
Mini Brand is design only, for brands that already have strategy and copy. Full Brand adds strategy, copy and consulting. Master Brand is the deep version: research, a full-day workshop, messaging and a brand master guide.
How long does a brand identity take?
Mini Brand and Full Brand take about 2 weeks. Master Brand takes 8 to 10 weeks because it starts with research and a full-day strategy workshop.
How many revisions are included?
Mini Brand and Full Brand include one round of revisions. Master Brand includes two. Extra rounds can be added to any project.
Can you work with my existing logo?
Yes. We can design new work around your current identity, or refresh it if it is holding you back.
ADD IT TO YOUR BRIEF. THEN SEND IT.